Vitamin C is one natural substance in which we appear to put much faith: in the UK, we spend £30 million a year on this supplement alone. It is a commonly held belief that vitamin C can help in the prevention of a wide range of conditions. For instance, many of us use it to ward off colds and flu in the winter.
Does Vitamin C Really Benefit Us?
Yet, a recent study published in the Medical Journal of Australia found that taking large doses of vitamin C did nothing to help reduce the duration of winter infections.
Despite its healthy image, could it be that vitamin C’s benefits have been overstated? Vitamin C is known to have a number of functions in the body, including an ability to kill several types of viruses.
In addition, vitamin C can stimulate the immune system in a number of ways. These effects mean that, in theory, vitamin C should be able to help combat viral infections such as cold and flu.
In fact, there is good scientific evidence which shows that relatively large doses of vitamin C (typically 1.5-4g per day, taken in divided doses) reduces the duration of the common cold by about a third.
How, then, could it be that the recent study published in the Medical Journal of Australia (MJA) failed to show any benefit from vitamin C?
I have looked very carefully at this study and have concluded that it is seriously flawed. It is well known that the earlier vitamin C treatments started after symptoms of cold or flu became apparent, and were more effective as a result.
Is All Vitamin C The Same?
Don’t be fooled into thinking that all Vitamin C products are the same. Berocca a trade name given to a tube of tablets that dissolve in water and are aimed at people who want to stay healthy.
These tablets are packed full of other chemicals, so surely we are back to square one when the company is Bayer, a massive chemical company with millions behind the marketing.
When a company has so much money to throw behind a product, and create all the great advertising that loads of people end up taking the tablets every morning, how on earth does a small company like Body by nature supplements who have without question a quality supplement in the form of a Cherry Vitamin C which is far better on the stomach than any Berocca or other Citrus vitamin C stand a chance to tell the world.
One way is to shout as we do and tell all our loyal customers who take our Cherry Vitamin C to tell others, and they do. We find that once one person tries our Cherry Vit C, they stay with it.
Our own marketing shows us that nearly everyone who buys the Cherry C buys again. We supply this supplement as a Wholefood, and early research testifies to their superb bio-efficacy. Even if you don’t know what this means, your body will thank you for taking it.