Discover the truth

Hidden Hunger (otherwise known as The Nutrition Gap)

Hidden hunger is unlike the hunger that comes from a lack of food. It is a chronic lack of vitamins and minerals that often has no visible warning signs, so that sufferers may not even be aware of it. Its consequences are nevertheless disastrous: Hidden hunger can lead to mental impairment, poor health and productivity, or even death. This is a global problem, but even in the affluent UK population, 1 in 3 people are affected. In 2009 exhaustive work by The Government’s Scientific Advisory Committee on Nutrition (SACN) identified a number of deficiencies in key nutrients in every group of the population. Yet there is still a widely held belief that we can get all we need from a balanced diet.

What is the truth? Let us examine the facts:

Good nutrition is fundamental to good health. To maintain good health, the human body requires a daily intake of vitamins, minerals and other nutrients from food. Many people are short of essential nutrients. Suboptimal intake of essential nutrients is linked to many of the prevailing degenerative diseases of our generation. Deficiencies may not always be obvious, as frequently these people are overweight. Nutrients from food - or in the same form as those in food - are the only ones that can effectively meet our metabolic needs and satisfy our “hunger” in total.